|
Summary
of the story
| Country |
:
USA |
| Distributor |
:
CASIO Inc. |
| Dealer/System
Integrator |
:
- |
| User |
:
ARsystems International and Odyssey Software
|
| Industry
type |
:
Trade show producer |
| Location |
:
USA / Canada |
| Terminal |
:
DT-X10M30URC and DT-X10M30U |
Type of business and profile of user:
ARsystems “ShowCare Systems Solution” provides Show Registration, Enhanced Services, and Lead Management solutions to leading events and show producers.
ShowCare enables trade show events producers and exhibitors to reduce registration costs for attendee registration utilizing web-based online and on-site registration systems, Increase Attendance and Sponsorship Revenues for events through system integrated marketing programs, Save hundreds of labor hours per event through the automation of repetitive tasks, as well as Improve Attendee/Exhibitor Satisfaction through Real-time data capture and management
Model Name:
DT-X10M30U and DT-X10M30URC
Total number of installation units:
500 units
Summary of installed software / system overview :
ARsystems ShowCare system consists of a Windows 2000 Server running SQL Server for Registration and Lead Capture. ARsystems wrote their own application for Registration that is utilized with wired PC clients at the Show Front. ARsystems utilizes the Odyssey Software LeadTracker Application for Lead Retrieval. This consists of the Casio DT-X10 Mobile Lead Retrieval Client that communicates either through wireless 802.11b or USB wired communications with a Lead Retrieval Server which also utilizes Odyssey Web Tools to make leads available via internet on a real-time basis.
System Configuration :
Integrated CMOS Imager
- Scanning one and two dimensional ( PDF-417 ) symbologies
Large capacity 3,400 mAH Lithium-ion battery
- 10 hours of continuous operation while on-line via 802.11b and performing 1200 PDF-417 scans.
Integrated Bluetooth Connectivity
- For future use of in-booth exhibitor lead printing
Integrated USB Port
- For batch client/server communications in lieu of 802.11b availability.
Brilliant TFT Color Display for viewing in varying conditions.
- Also for show security visual attendee photo identification
Casio Dual Battery Chargers in “6 Pack” configuration for maximum recharging capacity with minimal footprint in the show office.
Casio Recharging and I/O Cradles for maximum communications and charging flexibility both in the exhibitor booth and in the show office.
Windows 2000 Server running SQL Server Database with ARsystems Registration
Software and Odyssey Mobile CE.Net Lead Retrieval Clients, as well as WebServices Utilities. 802.11b Backbone and Casio DT-X10RFSTD (Internal 802.11b) or Casio DT-X10STD with Ambicom CF 802.11b.
Why user choose CASIO model?
What was the problem with user?
ARsystems wanted to upgrade their offering from proprietary fixed mount hardwired batch lead retrieval devices to a more open architecture, powerful, flexible, portable and real-time solution. ARsystems also wanted to form more of a partnership relationship with their systems component vendors.
Your proposal to the user :
The value of the DT-X10 and the ability to work closely with the Casio team was paramount. None of the competitive units offered the combination of large battery, brilliant display, ergonomics, connectivity, and ruggedness that the DT-X10 did.
Competition during negotiation :
Initially everyone was the competition with the early leader being the Toshiba 740 and finally the Symbol 8146 vs. The Casio DTX10. Casio won with a superior product and support clearly portraying preferred partner attributes.
How user decided?
The Casio DT-X10 was the true value leader compared to the competition. The battery life almost doubled it's nearest competitor.This operational superiority combined with the responsiveness and effectiveness of the Casio Systems Team resulted in a clear cut direction for ARsystems. ARsystems International was also pleased with their Casio Systems Partner selection as Casio accompanied them to multiple piloting efforts in North America, and quickly addressed any issues with resources from North America and Japan.
Improvement after installed CASIO model:
The end user (Trade Show events producers and exhibitors) have a much more robust, flexible, and timely lead retrieval system. ARsystems (Solution Provider) has an implemented and proven platform that not only provides a better ROI than the previous system, but also increases user satisfaction which will lead to higher revenue through increased renewals and a more marketable and flexible solution
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